❶ 报纸的利与弊英文文章
For the most part, cost is the biggest disadvantage and the largest advantage is reader quantity and consistency. Much of today's population, still prefers to sit and read a printed version of a magazine or newspaper (something about the feel of the paper) and therefore, you have large groups of people reading cover to cover.
Apart from costs, the disadvantages of print are that people aren't often times in front of a computer which limits your chance of them visiting your site, calling or emailing.
My suggestion - forget advertising in magazines or newspapers. Start a good online marketing campaign that targets organic, paid and social networking areas. It is cheaper, traffic is better targeted and the run time is much longer than a few printings.
❷ 急！关于报纸经营管理的文章，要中英文对照的。
***** Looking back over 20 years of reform and opening up the process of the two changes, we have probably gone through two relatively distinct phases: the first 10 years, our country every year, hundreds of newspaper prices, not lower the price several newspapers, while circulation was essentially flat or increased; the past 10 years, more than 300 newspapers each year increases, at the same time there are dozens or even hundreds of newspaper prices, some decline in newspaper circulation, newspaper circulation increased by a part of.
Obviously, prices change, subject to many factors, one of the more important factors are the market structure, cost, expected return and so on. If the market in a monopoly status, the newspaper publisher had the right to dictate prices; If the market being dominated by a monopolistic state, the agreement price or price competition will lead changes in the prices of the newspapers. Fully competitive market area of the press, basically does not exist, whether foreign or our country. And changes in circulation, but also subject to many factors, one of the more important price, distribution system, the size of audience, readers, as well as the income level of the economy, such as executive power. Can be seen that the price and the relationship between the circulation is more complex. Therefore, we are here solely on the basis of the relationship between price and circulation on this one aspect of management, is clearly of considerable limitations.
On the whole, no matter how the price changes regardless of how changes in circulation, our newspapers have become a necessity for social consumption, and the impact of price changes on sales volume is not very sensitive, that is, the demand for economics said the absolute price elasticity value of less than 1, or non-flexible prices. This is the basic economic properties of the press. This is also the long-term survival of our newspapers and the performance of development and growth.
However, this does not mean that we can ignore changes in the prices of the impact of newspaper circulation. Statistical analysis showed that, in the 20th century in the late 80's, the price change on the newspaper's influence circulation as high as 54%, that is, price increases caused by decreased circulation, lower prices caused by increased circulation 54% of the amount e to price factors. Can be seen that the price of the newspaper circulation plays a decisive role. This data also clearly demonstrates the effectiveness of executive assessed.
This newspaper does not mean that each of them are non-elastic commodity prices. Because the price of different characteristics of the newspaper there is a huge difference. Such as in 1988, there are 14 newspapers in 25% price rise, resulting in decrease in its circulation figures differ: the circulation of the worst drop of 83 percent, the most fortunate of the issue is only a drop of 5%; there are 26 newspapers pricing have increased by 33%, but the circulation does not drop, the decrease in circulation of which the largest 59%, the smallest circulation drop of only 0.6%! 12 newspaper prices have risen 1 percent, The circulation of each drop quite poor: the highest proportion dropped to 80%; decline in the proportion of the lowest, only 3 percent less than the previous year. The percentage change in circulation divided by the percentage of price changes, that is, the price elasticity. Price elasticity coefficient in accordance with the size of China's newspapers can be basically divided into three categories: alternative, quasi-alternative, can not be replaced. These three different newspapers, should be taken to a completely different management strategy.
First, an alternative newspaper. In such newspapers which can also be subdivided into two types: a high degree of substitutability newspapers, alternative newspapers. The two newspapers for example, are faced with how to extricate itself from its "alternative" management challenges, the goal of management is to seek to foster the newspaper's "qualities", to change the "homogeneous" characteristics. Characteristics have not been recognized in the market before they can attempt to increase revenue through price increases, price wise it is a business management strategy. Therefore, the development of the "qualities" to weaken "the same" as the strategic focus of the operation and management.
At present, there are dozens of newspaper absolute value of elasticity coefficient of up to 4, that is, prices rose 1 percent, circulation dropped 4 percent, or prices of 100 ~, 6, 400% decline in circulation, almost as an absolute alternative to the commodity . This newspaper is not clear that the market is extremely welcome. In other words, there is more than the market to replace their similar, readers have more choices. It is noteworthy that, to replace those who may not be the "newspaper" similar, but may be "news" kind, such as magazines, radio, television, networks.
In fact, this is a typical multi-newspaper-dependent newspapers assessed. Once lost the protection of the executive, it is difficult to survive. Which in the past 20 years, the newspaper market in the event of punishment indeed, the time for the administrative protection, assessed the efforts to strengthen, both have access to prices, increased circulation of "development." However, the socialist market economic system in the continuous improvement of today, I still can not be an alternative to reverse the trend.
Second, quasi-alternative newspaper. These newspapers about the price elasticity coefficient of 0.9 ~ 0.6, that is, prices rose 10 percent, circulation has dropped by 9% -6%. This newspaper, although the price received by a certain amount of revenue, but earnings than expected, but also big losses than gains. Therefore, such a focus of the operation and management of the newspaper is to enhance or strengthen the existing "qualities", the development of potential "characteristics" contain "the same" characteristics, thus further recing the effective price elasticity coefficient, turning it into a truly irreplaceable goods.
In the quasi-alternative newspaper which, according to the size of the price elasticity coefficient can also be broken down, such as a factor of 0.8-. More than 09 newspapers on the factor of 0.6. 4.7 newspapers were much more likely to be replaced. Therefore, the consequences of their prices is the existence of relatively large differences. If the original county-level newspapers and some national newspapers, in general, are quasi-alternative newspaper, and their price elasticity coefficients were 0.8,0.87. In contrast, the official newspaper of the provincial party committee of substitutability is relatively small, only 0.54. Similarly, the Office of Government departments is also a quasi-official newspaper alternative newspaper, the price elasticity as high as 0.81.
Government departments are the official newspaper of the reform and opening-up founder, and its instry, a strong professional, social, and news are relatively poor. Although at the beginning of the founder, through administrative assessed on a certain "freshness" considerable time to win market share. However, the beginning of the 20th century after the 90's, in particular, have been revised with the party set up sub-report, these government departments continue to lose market organ. Some government departments, agencies reported that after the loss of administrative protection, in order to shake off an increasingly difficult situation, after the failure in a number of change can only be renamed to maintain.
These newspapers, especially the price elasticity coefficient in the 0.7-, 0.9 between the newspapers, in the search for the executive and have assessed on the considerable progress had been "successful." In the pursuit of executive assessed from every vertical, the government departments of the organ surface can be said to be the most extensive, most of the group effort;块块from the vertical, the provincial departments of the newspaper can be said to rely on administrative assessed in the above wide range of power. Generally speaking, their circulation of more than 30% may be assessed from the executive. Specific to each organ of government departments, provincial departments of each organ, the proportion of significant differences certainly exist, this is another level of problems that remain to be confirmed by further studies.
Third, irreplaceable newspaper. These newspapers is less than the price elasticity coefficient of 0.5, that is, prices rose 10 percent, a decline in circulation ratio below 5%. These newspapers, the market's "Beloved", the leader in the newspaper instry. Not only have substantial advertising revenue, but at the same time they can get a good price the expected return. This type of newspaper advertising, distribution to achieve "win-win" newsprint. Therefore, to expand the capacity of newspapers, expanding the volume of newspaper publishers, to increase the profitability of the option price is strategy.
Such newspapers, newspapers in China market, is indeed a very small number. "Reference News" on behalf of its typical. In the 20th century, 80's and 90's, its prices on several occasions, but the price elasticity coefficient of about 0.2, showing a high degree of non-elastic. Can only be placed on a par with the Fujian Province, "a weekly digest", "China's juvenile reported" a handful of a few newspapers, such as. Market dominance in several newspapers radio and television programs to show the prices of similar properties, but they are a very large extent the prices of properties on the penetration of radio and television from the decision, so it is difficult to compare with the former.
Worthy of study is to imitate the "reference information" at least 34 newspapers. Reason, they are likely to rece the "Reference News" price elasticity and become a strong competitor, but down for so many years, very little to the "reference information" Challenger.
Price elasticity, the addition to the above three categories, there are two extreme cases a cause for concern. First, prices remain unchanged after the circulation of newspapers, first, the price remains unchanged, changing circulation newspaper. Although they are the price elasticity coefficient is zero, but they are definitely different for the two types of newspapers: the former is completely non-flexible prices, the newspaper has become a necessity for the market. This newspaper is almost non-existent world, China is no exception. But after a newspaper, there are a lot of China's market, even though their prices remain unchanged for many years, but year after year decline in circulation, which can be an alternative newspaper in each of the absolute highest level alternative newspaper.
Therefore, the price of each newspaper circulation figures and the relationship with the market structure, factors such as quality newspapers changing, according to its external environment and internal characteristics of the constant changes in management strategy adjustments.
回顾改革开放20多年二者的变化过程，我们大概经历了两个比较明显的阶段：前10年，我国每年都有上百家报纸涨价，没有几家报纸降低定价，同时发行量基本持平或上升；近10多年来，每年都有300多家报纸涨价，同时有几十家甚至上百家报纸降价，一部分报纸发行量下降，一部分报纸发行量上升。
显然，价格的变化，受到多方面因素的影响，其中比较重要的因素有市场结构、成本、预期收益等。如果市场处于垄断状态，报纸出版者获得了随意定价的权利；如果市场处于寡头垄断状态，竞争价格或协议价格将主导着报纸价格变化。充分竞争的市场在报业领域基本上不存在，无论是外国还是我国。而发行量的变化，也受到多方面因素的影响，其中比较重要的有价格、发行体制、读者群大小、读者经济收入水平以及行政力量等。可见，价格与发行量之间的关系是比较复杂的。因此，我们在此仅仅依据价格与发行量关系这一个方面谈经营管理，显然是具有相当的局限性。
从整体上看，无论价格怎么变化，也无论发行量怎么变化，我国报纸已成为社会消费的必需品，而且价格变化对销售量影响不是十分敏感，即经济学上所说的需求价格弹性系数的绝对值小于1，或非弹性价格。这是我国报业的基本经济属性。这也是我国报业能够长期生存并发展壮大的表现。
但是，这并不等于说我们可以忽视价格变化对报纸发行量的影响。数理统计分析的结果表明，在20世纪80年代中后期，价格变化对报纸发行量的影响力高达54％，即涨价导致的发行量下降、降价导致的发行量上升的数额中54％源于价格因素。可见，价格对报纸发行量具有举足轻重的作用。这个数据也清楚地表明了行政摊派的有效性。
这更不等于说每张报纸都是非弹性价格的商品。因为不同报纸的价格特性存在巨大的差异。如1988年，全国有14家报纸的定价上涨了25％，结果其发行量下降幅度大相径庭：最惨的发行量下降了83％，最幸运的发行量只下降了5％；有26家报纸的定价都上升了33％，但是发行量下降幅度大不一样，其中发行量下降幅度最大的达到59％，发行量下降幅度最小的仅为0．6％!有12家报纸定价上涨了1倍，而各家的发行量下降幅度相当悬殊：下降比例最高的，达到了80％；下降比例最低的，仅比上年减少3％。发行量变化的百分比除以价格变化的百分比，即为价格弹性系数。按照弹性价格系数的大小，基本上可以将我国报纸分为三大类：可替代、准可替代、不可替代。这三类不同的报纸，应当采取完全不同的经营管理策略。
一、可替代类报纸。在这类报纸当中，还可以细分为两种：高度可替代性报纸、可替代性报纸。对于这两种报纸来说，都面临着如何摆脱“可替代性”的经营管理挑战，经营管理的目标是寻求、培养报纸的“特质”，竭力改变“同质”特性。在特质未被市场认可前，二者都不能企图通过涨价增加收益，降价倒是一项明智的经营管理策略。因此，开发“特质”、削弱“同质”为经营管理的战略重点。
目前，我国有几十张报纸的弹性系数绝对值高达4，即价格上升1％，发行量就下降4％，或价格上涨100~,6，发行量下降400％，几乎为绝对可替代的商品。这样的报纸显然是极其不受市场欢迎的。或者说，市场上存在多家可替代它们的同类，读者有比较多的选择。值得关注的是，可替代者不一定是“报纸”同类，而且有可能是“新闻”同类，诸如杂志、广播、电视、网络等。
其实，这样的报纸多是典型的摊派依赖性报纸。一旦失去了行政的保护，便难以生存。在过去20多年当中，这些报纸确实在遭遇市场惩罚后，一度争取到了行政保护，摊派的力度加强，曾经获得了既涨价，发行量也上升的“发展”。但是，在社会主义市场经济体制不断完善的今天，仍然扭转不了被替代的趋势。
二、准可替代类报纸。这些报纸的价格弹性系数大约为0．9~0．6，即价格上涨10％，发行量下降9％-6％。这样的报纸，尽管能够通过涨价获得一定的收益，但是收益远比预期的小，而且损失远比收益大。所以，这类报纸的经营管理重点是提升或强化已有的“特质”，开发潜在的“特质”，遏制“同质”特性，从而进一步有效地降低价格弹性系数，将其变成真正不可替代品。
在准可替代类报纸当中，依据价格弹性系数大小还可以细分，如系数为0．8-．09的报纸就比系数为0．6。4．7的报纸被替代的可能性要大得多。因此，它们涨价带来的后果是存在比较大的差异的。如原有的县级报纸和部分全国性报纸，总体而言，都属于准可替代性的报纸，它们的价格弹性系数分别为0．8、0．87。相比之下，省级党委机关报的可替代性比较小，仅为0．54。同样，政府部门办的机关报也属于准可替代类报纸，其价格弹性系数高达0．81。
政府部门的机关报大多是改革开放后创办的，其行业性、专业性比较强，社会性、新闻性比较差。尽管在创办之初，通过行政摊派上一定的“新鲜感”，一时赢得了可观的市场份额。但是，进入20世纪90年代以后，特别是随着党报纷纷改版、创办子报，这些政府部门的机关报不断失去市场。有的政府部门的机关报，在失去行政保护后，为了摆脱日益困难的境地，在多次改版失败后，只能改名维持。
这类报纸，尤其是价格弹性系数在0．7-,0．9之间的报纸，在寻求行政摊派上确实曾经取得了相当的“成功”。在谋求行政摊派中，从纵向的条条看，政府部门的机关报可以说是面最广、力度最强的一族；从纵向的块块看，省级的部门报纸可以说在依赖行政摊派上面广、力大。整体而言，它们的发行量可能30％以上来自行政摊派。具体到每家政府部门的机关报、每家省级部门的机关报，这个比例肯定存在巨大的差异，这是另一个层次的问题，有待进一步研究证实。
三、不可替代类报纸。这些报纸的价格弹性系数小于0．5，即价格上涨10％，发行量的下降比例在5％以下。这类报纸，是市场的“宠儿”，报业的佼佼者。不但有可观的广告收入，而且它们同时可以通过涨价获得比较理想的预期收益。这类报纸是广告、发行能够取得“双赢”的新闻纸。因此，扩大报纸容量、扩大报纸发行量、适当提高价格都是可选择的盈利策略。
这类报纸，在我国报业市场上，确实属于极少数。 《参考消息》为其典型代表。在20世纪80年代和90年代，它几次涨价，但是价格弹性系数均在0．2左右，表现出高度的非弹性。能够与其相提并论的只有福建的《每周文摘》、 《中国少年报》等屈指可数的几张报纸。处于市场垄断地位的多家广播电视节目报纸也表现出类似的价格特性，但是它们的价格特性极大程度上由广播电视的普及率所决定，所以难以与前者相提并论。
值得研究的是，模仿《参考消息》的报纸至少有三四张。按理说，它们完全可能降低《参考消息》的价格弹性系数，成为有力的竞争者，但是这么多年下来，鲜有能向《参考消息》挑战者。
从价格弹性系数看，除上述三类外，还有两个极端的情况值得关注。一是涨价后发行量不变的报纸，一是价格不变而发行量不断变化的报纸。尽管它们的价格弹性系数都为零，但是它们为两类绝对不同的报纸：前者为完全非弹性价格的报纸，成为市场上的必需品。这样的报纸几乎世界上不存在，我国也不例外。但是对于后一种报纸，我国市场大量存在，尽管它们的价格多年保持不变，但是发行量连年下降，属于可替代类报纸中的最高级一一绝对可替代类报纸。
因此，每张报纸的价格与发行量的关系，是随着市场结构、报纸质量等因素不断变化的，要根据其外部环境和内部特质的变化而不断地调整经营管理策略。
❸ 多看英语报纸对提高英语有效吗
对提高阅读速度和增强感觉很有帮助。
精选一些文章看看的话，可以增强作文的看点，比如词组，排比，高级语法等等
个人经验，支持LZ
Teens英语报（21世纪英语报） 初中高中皆有，绝对主流
❹ 一个经济类的英语记者应该多看看哪些国内外的英语期刊报纸请各位推荐一下。谢谢！
最重要的当然是Forbes（《福布斯》）、Fortune(《财富》杂志)、版economist（《经济学人》）、wall street journal（《华尔街日权报》）、Financial Times（《金融时报》）、New York Times(《纽约时报》)财经版。这些都有电子版本。NASDAQ和NYSE网站上也提供财经新闻。
❺ 读英语报纸的感想和好处
可以知道更新鲜的英文单词表达,多读对英语有很大帮助
❻ 读报纸对英语学习的好处
读纯英文报纸既可以提高你的阅读能力，又能提高你的理解和判断能力，还有你的语言组织，语言运用以及语言习惯的养成都有很大的帮助!
❼ 阅读英文报刊对学生英文词汇量的影响。这个摘要怎么写啊
阅读英文报刊对学生英文词汇量的影响。这个摘要怎么写底座
❽ 读英文报纸的好处...
读写自己敢兴趣的报纸来训练下自己。。一来看的进去，二来对英语也比较有个进步。
❾ 翻译 阅读一些英文报纸对我们来说非常重要
It's very important for us to read some English newspapers.
❿ 请用英语写出不少于80词的短文 The Importance of Newspaper((报纸的重要性)
请用英语写抄出不少于80词的短文 The Importance of Newspaper((报纸的重要性)
(1)、The relationship between the news and newspaper ( 1)新闻与报纸的关系
（2） 、The importance roles played by the newspaper ( 2)报纸的重要作用
（3）、Its usefulnese in the daily life ( 3)在日常生活中的作用