❶ 報紙的利與弊英文文章
For the most part, cost is the biggest disadvantage and the largest advantage is reader quantity and consistency. Much of today's population, still prefers to sit and read a printed version of a magazine or newspaper (something about the feel of the paper) and therefore, you have large groups of people reading cover to cover.
Apart from costs, the disadvantages of print are that people aren't often times in front of a computer which limits your chance of them visiting your site, calling or emailing.
My suggestion - forget advertising in magazines or newspapers. Start a good online marketing campaign that targets organic, paid and social networking areas. It is cheaper, traffic is better targeted and the run time is much longer than a few printings.
❷ 急！關於報紙經營管理的文章，要中英文對照的。
***** Looking back over 20 years of reform and opening up the process of the two changes, we have probably gone through two relatively distinct phases: the first 10 years, our country every year, hundreds of newspaper prices, not lower the price several newspapers, while circulation was essentially flat or increased; the past 10 years, more than 300 newspapers each year increases, at the same time there are dozens or even hundreds of newspaper prices, some decline in newspaper circulation, newspaper circulation increased by a part of.
Obviously, prices change, subject to many factors, one of the more important factors are the market structure, cost, expected return and so on. If the market in a monopoly status, the newspaper publisher had the right to dictate prices; If the market being dominated by a monopolistic state, the agreement price or price competition will lead changes in the prices of the newspapers. Fully competitive market area of the press, basically does not exist, whether foreign or our country. And changes in circulation, but also subject to many factors, one of the more important price, distribution system, the size of audience, readers, as well as the income level of the economy, such as executive power. Can be seen that the price and the relationship between the circulation is more complex. Therefore, we are here solely on the basis of the relationship between price and circulation on this one aspect of management, is clearly of considerable limitations.
On the whole, no matter how the price changes regardless of how changes in circulation, our newspapers have become a necessity for social consumption, and the impact of price changes on sales volume is not very sensitive, that is, the demand for economics said the absolute price elasticity value of less than 1, or non-flexible prices. This is the basic economic properties of the press. This is also the long-term survival of our newspapers and the performance of development and growth.
However, this does not mean that we can ignore changes in the prices of the impact of newspaper circulation. Statistical analysis showed that, in the 20th century in the late 80's, the price change on the newspaper's influence circulation as high as 54%, that is, price increases caused by decreased circulation, lower prices caused by increased circulation 54% of the amount e to price factors. Can be seen that the price of the newspaper circulation plays a decisive role. This data also clearly demonstrates the effectiveness of executive assessed.
This newspaper does not mean that each of them are non-elastic commodity prices. Because the price of different characteristics of the newspaper there is a huge difference. Such as in 1988, there are 14 newspapers in 25% price rise, resulting in decrease in its circulation figures differ: the circulation of the worst drop of 83 percent, the most fortunate of the issue is only a drop of 5%; there are 26 newspapers pricing have increased by 33%, but the circulation does not drop, the decrease in circulation of which the largest 59%, the smallest circulation drop of only 0.6%! 12 newspaper prices have risen 1 percent, The circulation of each drop quite poor: the highest proportion dropped to 80%; decline in the proportion of the lowest, only 3 percent less than the previous year. The percentage change in circulation divided by the percentage of price changes, that is, the price elasticity. Price elasticity coefficient in accordance with the size of China's newspapers can be basically divided into three categories: alternative, quasi-alternative, can not be replaced. These three different newspapers, should be taken to a completely different management strategy.
First, an alternative newspaper. In such newspapers which can also be subdivided into two types: a high degree of substitutability newspapers, alternative newspapers. The two newspapers for example, are faced with how to extricate itself from its "alternative" management challenges, the goal of management is to seek to foster the newspaper's "qualities", to change the "homogeneous" characteristics. Characteristics have not been recognized in the market before they can attempt to increase revenue through price increases, price wise it is a business management strategy. Therefore, the development of the "qualities" to weaken "the same" as the strategic focus of the operation and management.
At present, there are dozens of newspaper absolute value of elasticity coefficient of up to 4, that is, prices rose 1 percent, circulation dropped 4 percent, or prices of 100 ~, 6, 400% decline in circulation, almost as an absolute alternative to the commodity . This newspaper is not clear that the market is extremely welcome. In other words, there is more than the market to replace their similar, readers have more choices. It is noteworthy that, to replace those who may not be the "newspaper" similar, but may be "news" kind, such as magazines, radio, television, networks.
In fact, this is a typical multi-newspaper-dependent newspapers assessed. Once lost the protection of the executive, it is difficult to survive. Which in the past 20 years, the newspaper market in the event of punishment indeed, the time for the administrative protection, assessed the efforts to strengthen, both have access to prices, increased circulation of "development." However, the socialist market economic system in the continuous improvement of today, I still can not be an alternative to reverse the trend.
Second, quasi-alternative newspaper. These newspapers about the price elasticity coefficient of 0.9 ~ 0.6, that is, prices rose 10 percent, circulation has dropped by 9% -6%. This newspaper, although the price received by a certain amount of revenue, but earnings than expected, but also big losses than gains. Therefore, such a focus of the operation and management of the newspaper is to enhance or strengthen the existing "qualities", the development of potential "characteristics" contain "the same" characteristics, thus further recing the effective price elasticity coefficient, turning it into a truly irreplaceable goods.
In the quasi-alternative newspaper which, according to the size of the price elasticity coefficient can also be broken down, such as a factor of 0.8-. More than 09 newspapers on the factor of 0.6. 4.7 newspapers were much more likely to be replaced. Therefore, the consequences of their prices is the existence of relatively large differences. If the original county-level newspapers and some national newspapers, in general, are quasi-alternative newspaper, and their price elasticity coefficients were 0.8,0.87. In contrast, the official newspaper of the provincial party committee of substitutability is relatively small, only 0.54. Similarly, the Office of Government departments is also a quasi-official newspaper alternative newspaper, the price elasticity as high as 0.81.
Government departments are the official newspaper of the reform and opening-up founder, and its instry, a strong professional, social, and news are relatively poor. Although at the beginning of the founder, through administrative assessed on a certain "freshness" considerable time to win market share. However, the beginning of the 20th century after the 90's, in particular, have been revised with the party set up sub-report, these government departments continue to lose market organ. Some government departments, agencies reported that after the loss of administrative protection, in order to shake off an increasingly difficult situation, after the failure in a number of change can only be renamed to maintain.
These newspapers, especially the price elasticity coefficient in the 0.7-, 0.9 between the newspapers, in the search for the executive and have assessed on the considerable progress had been "successful." In the pursuit of executive assessed from every vertical, the government departments of the organ surface can be said to be the most extensive, most of the group effort;塊塊from the vertical, the provincial departments of the newspaper can be said to rely on administrative assessed in the above wide range of power. Generally speaking, their circulation of more than 30% may be assessed from the executive. Specific to each organ of government departments, provincial departments of each organ, the proportion of significant differences certainly exist, this is another level of problems that remain to be confirmed by further studies.
Third, irreplaceable newspaper. These newspapers is less than the price elasticity coefficient of 0.5, that is, prices rose 10 percent, a decline in circulation ratio below 5%. These newspapers, the market's "Beloved", the leader in the newspaper instry. Not only have substantial advertising revenue, but at the same time they can get a good price the expected return. This type of newspaper advertising, distribution to achieve "win-win" newsprint. Therefore, to expand the capacity of newspapers, expanding the volume of newspaper publishers, to increase the profitability of the option price is strategy.
Such newspapers, newspapers in China market, is indeed a very small number. "Reference News" on behalf of its typical. In the 20th century, 80's and 90's, its prices on several occasions, but the price elasticity coefficient of about 0.2, showing a high degree of non-elastic. Can only be placed on a par with the Fujian Province, "a weekly digest", "China's juvenile reported" a handful of a few newspapers, such as. Market dominance in several newspapers radio and television programs to show the prices of similar properties, but they are a very large extent the prices of properties on the penetration of radio and television from the decision, so it is difficult to compare with the former.
Worthy of study is to imitate the "reference information" at least 34 newspapers. Reason, they are likely to rece the "Reference News" price elasticity and become a strong competitor, but down for so many years, very little to the "reference information" Challenger.
Price elasticity, the addition to the above three categories, there are two extreme cases a cause for concern. First, prices remain unchanged after the circulation of newspapers, first, the price remains unchanged, changing circulation newspaper. Although they are the price elasticity coefficient is zero, but they are definitely different for the two types of newspapers: the former is completely non-flexible prices, the newspaper has become a necessity for the market. This newspaper is almost non-existent world, China is no exception. But after a newspaper, there are a lot of China's market, even though their prices remain unchanged for many years, but year after year decline in circulation, which can be an alternative newspaper in each of the absolute highest level alternative newspaper.
Therefore, the price of each newspaper circulation figures and the relationship with the market structure, factors such as quality newspapers changing, according to its external environment and internal characteristics of the constant changes in management strategy adjustments.
回顧改革開放20多年二者的變化過程，我們大概經歷了兩個比較明顯的階段：前10年，我國每年都有上百家報紙漲價，沒有幾家報紙降低定價，同時發行量基本持平或上升；近10多年來，每年都有300多家報紙漲價，同時有幾十家甚至上百家報紙降價，一部分報紙發行量下降，一部分報紙發行量上升。
顯然，價格的變化，受到多方面因素的影響，其中比較重要的因素有市場結構、成本、預期收益等。如果市場處於壟斷狀態，報紙出版者獲得了隨意定價的權利；如果市場處於寡頭壟斷狀態，競爭價格或協議價格將主導著報紙價格變化。充分競爭的市場在報業領域基本上不存在，無論是外國還是我國。而發行量的變化，也受到多方面因素的影響，其中比較重要的有價格、發行體制、讀者群大小、讀者經濟收入水平以及行政力量等。可見，價格與發行量之間的關系是比較復雜的。因此，我們在此僅僅依據價格與發行量關系這一個方面談經營管理，顯然是具有相當的局限性。
從整體上看，無論價格怎麼變化，也無論發行量怎麼變化，我國報紙已成為社會消費的必需品，而且價格變化對銷售量影響不是十分敏感，即經濟學上所說的需求價格彈性系數的絕對值小於1，或非彈性價格。這是我國報業的基本經濟屬性。這也是我國報業能夠長期生存並發展壯大的表現。
但是，這並不等於說我們可以忽視價格變化對報紙發行量的影響。數理統計分析的結果表明，在20世紀80年代中後期，價格變化對報紙發行量的影響力高達54％，即漲價導致的發行量下降、降價導致的發行量上升的數額中54％源於價格因素。可見，價格對報紙發行量具有舉足輕重的作用。這個數據也清楚地表明了行政攤派的有效性。
這更不等於說每張報紙都是非彈性價格的商品。因為不同報紙的價格特性存在巨大的差異。如1988年，全國有14家報紙的定價上漲了25％，結果其發行量下降幅度大相徑庭：最慘的發行量下降了83％，最幸運的發行量只下降了5％；有26家報紙的定價都上升了33％，但是發行量下降幅度大不一樣，其中發行量下降幅度最大的達到59％，發行量下降幅度最小的僅為0．6％!有12家報紙定價上漲了1倍，而各家的發行量下降幅度相當懸殊：下降比例最高的，達到了80％；下降比例最低的，僅比上年減少3％。發行量變化的百分比除以價格變化的百分比，即為價格彈性系數。按照彈性價格系數的大小，基本上可以將我國報紙分為三大類：可替代、准可替代、不可替代。這三類不同的報紙，應當採取完全不同的經營管理策略。
一、可替代類報紙。在這類報紙當中，還可以細分為兩種：高度可替代性報紙、可替代性報紙。對於這兩種報紙來說，都面臨著如何擺脫「可替代性」的經營管理挑戰，經營管理的目標是尋求、培養報紙的「特質」，竭力改變「同質」特性。在特質未被市場認可前，二者都不能企圖通過漲價增加收益，降價倒是一項明智的經營管理策略。因此，開發「特質」、削弱「同質」為經營管理的戰略重點。
目前，我國有幾十張報紙的彈性系數絕對值高達4，即價格上升1％，發行量就下降4％，或價格上漲100~,6，發行量下降400％，幾乎為絕對可替代的商品。這樣的報紙顯然是極其不受市場歡迎的。或者說，市場上存在多家可替代它們的同類，讀者有比較多的選擇。值得關注的是，可替代者不一定是「報紙」同類，而且有可能是「新聞」同類，諸如雜志、廣播、電視、網路等。
其實，這樣的報紙多是典型的攤派依賴性報紙。一旦失去了行政的保護，便難以生存。在過去20多年當中，這些報紙確實在遭遇市場懲罰後，一度爭取到了行政保護，攤派的力度加強，曾經獲得了既漲價，發行量也上升的「發展」。但是，在社會主義市場經濟體制不斷完善的今天，仍然扭轉不了被替代的趨勢。
二、准可替代類報紙。這些報紙的價格彈性系數大約為0．9~0．6，即價格上漲10％，發行量下降9％-6％。這樣的報紙，盡管能夠通過漲價獲得一定的收益，但是收益遠比預期的小，而且損失遠比收益大。所以，這類報紙的經營管理重點是提升或強化已有的「特質」，開發潛在的「特質」，遏制「同質」特性，從而進一步有效地降低價格彈性系數，將其變成真正不可替代品。
在准可替代類報紙當中，依據價格彈性系數大小還可以細分，如系數為0．8-．09的報紙就比系數為0．6。4．7的報紙被替代的可能性要大得多。因此，它們漲價帶來的後果是存在比較大的差異的。如原有的縣級報紙和部分全國性報紙，總體而言，都屬於准可替代性的報紙，它們的價格彈性系數分別為0．8、0．87。相比之下，省級黨委機關報的可替代性比較小，僅為0．54。同樣，政府部門辦的機關報也屬於准可替代類報紙，其價格彈性系數高達0．81。
政府部門的機關報大多是改革開放後創辦的，其行業性、專業性比較強，社會性、新聞性比較差。盡管在創辦之初，通過行政攤派上一定的「新鮮感」，一時贏得了可觀的市場份額。但是，進入20世紀90年代以後，特別是隨著黨報紛紛改版、創辦子報，這些政府部門的機關報不斷失去市場。有的政府部門的機關報，在失去行政保護後，為了擺脫日益困難的境地，在多次改版失敗後，只能改名維持。
這類報紙，尤其是價格彈性系數在0．7-,0．9之間的報紙，在尋求行政攤派上確實曾經取得了相當的「成功」。在謀求行政攤派中，從縱向的條條看，政府部門的機關報可以說是面最廣、力度最強的一族；從縱向的塊塊看，省級的部門報紙可以說在依賴行政攤派上面廣、力大。整體而言，它們的發行量可能30％以上來自行政攤派。具體到每家政府部門的機關報、每家省級部門的機關報，這個比例肯定存在巨大的差異，這是另一個層次的問題，有待進一步研究證實。
三、不可替代類報紙。這些報紙的價格彈性系數小於0．5，即價格上漲10％，發行量的下降比例在5％以下。這類報紙，是市場的「寵兒」，報業的佼佼者。不但有可觀的廣告收入，而且它們同時可以通過漲價獲得比較理想的預期收益。這類報紙是廣告、發行能夠取得「雙贏」的新聞紙。因此，擴大報紙容量、擴大報紙發行量、適當提高價格都是可選擇的盈利策略。
這類報紙，在我國報業市場上，確實屬於極少數。 《參考消息》為其典型代表。在20世紀80年代和90年代，它幾次漲價，但是價格彈性系數均在0．2左右，表現出高度的非彈性。能夠與其相提並論的只有福建的《每周文摘》、 《中國少年報》等屈指可數的幾張報紙。處於市場壟斷地位的多家廣播電視節目報紙也表現出類似的價格特性，但是它們的價格特性極大程度上由廣播電視的普及率所決定，所以難以與前者相提並論。
值得研究的是，模仿《參考消息》的報紙至少有三四張。按理說，它們完全可能降低《參考消息》的價格彈性系數，成為有力的競爭者，但是這么多年下來，鮮有能向《參考消息》挑戰者。
從價格彈性系數看，除上述三類外，還有兩個極端的情況值得關注。一是漲價後發行量不變的報紙，一是價格不變而發行量不斷變化的報紙。盡管它們的價格彈性系數都為零，但是它們為兩類絕對不同的報紙：前者為完全非彈性價格的報紙，成為市場上的必需品。這樣的報紙幾乎世界上不存在，我國也不例外。但是對於後一種報紙，我國市場大量存在，盡管它們的價格多年保持不變，但是發行量連年下降，屬於可替代類報紙中的最高級一一絕對可替代類報紙。
因此，每張報紙的價格與發行量的關系，是隨著市場結構、報紙質量等因素不斷變化的，要根據其外部環境和內部特質的變化而不斷地調整經營管理策略。
❸ 多看英語報紙對提高英語有效嗎
對提高閱讀速度和增強感覺很有幫助。
精選一些文章看看的話，可以增強作文的看點，比如片語，排比，高級語法等等
個人經驗，支持LZ
Teens英語報（21世紀英語報） 初中高中皆有，絕對主流
❹ 一個經濟類的英語記者應該多看看哪些國內外的英語期刊報紙請各位推薦一下。謝謝！
最重要的當然是Forbes（《福布斯》）、Fortune(《財富》雜志)、版economist（《經濟學人》）、wall street journal（《華爾街日權報》）、Financial Times（《金融時報》）、New York Times(《紐約時報》)財經版。這些都有電子版本。NASDAQ和NYSE網站上也提供財經新聞。
❺ 讀英語報紙的感想和好處
可以知道更新鮮的英文單詞表達,多讀對英語有很大幫助
❻ 讀報紙對英語學習的好處
讀純英文報紙既可以提高你的閱讀能力，又能提高你的理解和判斷能力，還有你的語言組織，語言運用以及語言習慣的養成都有很大的幫助!
❼ 閱讀英文報刊對學生英文詞彙量的影響。這個摘要怎麼寫啊
閱讀英文報刊對學生英文詞彙量的影響。這個摘要怎麼寫底座
❽ 讀英文報紙的好處...
讀寫自己敢興趣的報紙來訓練下自己。。一來看的進去，二來對英語也比較有個進步。
❾ 翻譯 閱讀一些英文報紙對我們來說非常重要
It's very important for us to read some English newspapers.
❿ 請用英語寫出不少於80詞的短文 The Importance of Newspaper((報紙的重要性)
請用英語寫抄出不少於80詞的短文 The Importance of Newspaper((報紙的重要性)
(1)、The relationship between the news and newspaper ( 1)新聞與報紙的關系
（2） 、The importance roles played by the newspaper ( 2)報紙的重要作用
（3）、Its usefulnese in the daily life ( 3)在日常生活中的作用